Privacy Policy

Last Updated: 28th December 2024

At White Smile Shop (“we,” “us,” or “our”), we value the privacy of our customers and visitors. This Privacy Policy outlines how we collect, use, protect, and share your personal information when you visit our website whitesmileshop.co.uk (the “Site”), make a purchase, or interact with our services. By using our Site, you consent to the practices outlined in this policy.

1. Information We Collect

We collect personal information to provide and improve our services. The types of information we may collect include:

  • Personal Identification Information: Name, email address, phone number, shipping and billing address, payment details (credit card information, PayPal, etc.), and other information necessary to fulfill your order or request.
  • Non-Personal Identification Information: IP address, browser type, language preferences, referring/exit pages, and timestamps.
  • Cookies and Tracking Technologies: We use cookies to enhance user experience and collect information about Site usage and behavior.

2. How We Use Your Information

We use your personal information for the following purposes:

  • To Process Orders: To complete transactions, provide order updates, manage customer service inquiries, and deliver products.
  • To Improve Our Site and Services: To analyze usage data, enhance functionality, and troubleshoot problems.
  • To Communicate with You: To send newsletters, promotions, product updates, and other communications (you can opt-out at any time).
  • To Prevent Fraud and Ensure Security: To detect fraudulent activity and ensure the security of our Site.
  • To Comply with Legal Obligations: To meet legal, regulatory, and contractual obligations.

3. How We Share Your Information

We may share your personal information in the following ways:

  • With Service Providers: We may share your information with trusted third-party providers who assist in our business operations (e.g., payment processors, delivery services, email marketing providers).
  • For Legal Purposes: We may disclose your personal information if required by law or to respond to legal requests, such as a subpoena or court order.
  • In Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

4. Data Security

We take appropriate measures to protect your personal data from unauthorized access, alteration, or destruction. However, no method of online transmission or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Our website www.whitesmileshop.co.uk is encrypted by an SSL Certificate provided by our hosting service 123Reg. To find out more about SSL Certificates, please refer to the 123Reg website at: https://www.123-reg.co.uk/blog/top-6-lists/7-reasons-to-secure-your-site-with-ssl/

5. Your Rights and Choices

As a user of our Site, you have certain rights over your personal data:

  • Right to Access: You can request a copy of the personal data we hold about you.
  • Right to Rectification: If any personal information we hold is inaccurate or incomplete, you can request it to be updated.
  • Right to Erasure: You can request that we delete your personal data, subject to certain exceptions (e.g., if we need to retain the data for legal or contractual reasons).
  • Right to Object: You can object to the processing of your personal data in certain situations, such as direct marketing.
  • Right to Data Portability: You can request that we provide your personal data in a structured, commonly used, and machine-readable format.
  • Right to Restrict Processing: You may request that we restrict the processing of your personal data under certain circumstances.

To exercise any of these rights, please contact us using the contact information below.

6. GDPR Compliance (For EU Residents)

If you are a resident of the European Union (EU), we are committed to ensuring that your personal data is processed in compliance with the General Data Protection Regulation (GDPR).

  • Legal Basis for Processing: Under the GDPR, we process your personal data based on the following legal grounds:

    • Contractual necessity: To process your orders and provide services.
    • Consent: When you provide us with explicit consent (e.g., for marketing emails).
    • Legitimate interests: To improve our services and prevent fraud.
    • Legal obligations: To comply with legal requirements.

  • Data Transfers: Your personal data may be transferred outside the EU to countries with different data protection laws. We take steps to ensure that your data is adequately protected through the use of standard contractual clauses or other safeguards as required by law.

  • Data Retention: We will retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

  • Data Protection Authority: If you are located in the EU and feel that your privacy rights have been violated, you have the right to file a complaint with your local data protection authority.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect data about your interactions with our Site. Cookies help us improve user experience, analyze trends, and administer the Site. You can control cookies through your browser settings. For more detailed information about how we use cookies, please refer to our Cookie Policy.

8. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the content or privacy practices of these third-party sites. We encourage you to review the privacy policies of any third-party websites you visit.

9. Children’s Privacy

Our Site is not intended for anyone under the age of 18, and we do not knowingly collect personal information from anyone under 18. If we become aware that we have collected personal information from a person under the age of 18, we will take steps to delete such information promptly.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will post the updated policy on this page and update the “Last Updated” date. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

White Smile Shop
Email: data@whitesmileshop.co.uk

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here:: https://ico.org.uk/make-a-complaint/